Monday, April 10, 2017
Female Body Photoshop Transformations
Frequently advertisers will use a young "hot" woman on the front cover of an advertisement to help sell something. Often times the woman may be seen in very skimpy cloths, with her hair down, butt showing, or even completely naked. You see these billboards, you see these magazine ads, and you see these Facebook advertisements. These advertisements don't create the right ideas about a female body because most of the time these woman's bodies are photoshopped to what advertisers see as what an ideal woman should look like. Why are advertisers allowed to do this? Creating these unrealistic expectations for what a woman should look like isn't doing anything but harm for young and adult woman around the world. Young girls are so influenced by what they are seeing in the world around them that they will see these images and think that this is what their body should look like. Looking through the feminist lens I can uncover the constrains being put on young women by those using doing the photoshopping of these women. This technique of photoshopping women doesn't happen often with men. Creating these unrealistic ideas of what a female body should look like doesn't add any benefit to the self esteems of women around the world seeing these advertisements. https://www.youtube.com/watch?v=AKlVyUJw3TM
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I like your summation of the manner in which models are literally changed by technology to present an image that is impossible to actually achieve. I do wonder, however, how much of this process is evidence of a more fundamental logic of our society, that we sell a lifestyle rather than just products. As a result models become less of a person and more of a mannequin for an image. The result is that the models don't matter and the image that they sell is the only concern. It seems as though the fundamental logic of our society is to literally and figuratively sell us a shell into which we place ourselves. As bad as it is this means that the logical process of our society is to change the image of that shell in ways that make it more 'desirable,' even if that desire is fundamentally problematic.
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