I love this commercial because for me, it reflects the modern United States of America. Coke brings attention to our diverse nation, yet this commercial received backlash for using other languages to sing “America the Beautiful”. This backlash highlights the dominant ideology in place about the “true” America as an English-speaking, white power. In a way, Coke challenges this ideal as they embrace America’s multiculturalism. The inclusion of “America the Beautiful” brings more significance to its message. What makes America beautiful is our diversity. Diversity is beautiful.
Note: Shoutout to my friend Ale (lady in photo) who made an appearance in this ad with her family.
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