Monday, February 13, 2017
BUd Light Superbowl Friendship
Super Bowl is a special time for the marketing and ad industry. Usually, companies compete against each other for a memorable ad that people will walk away from the game thinking about. During the 2017 Super Bowl Bud Light, like many other years in the past had a very memorable ad. Most Super Bowl ads use comedy as a means of communicating with the millions of viewers. This year they used emotions and friendship as a means of manipulating the audience's feelings. In the commercial, it starts with a man giving a toast at a wedding with a Bud Light. As the ad continues the audience learns about the friendship that has developed over the years between the groom and his best friend. Oddly enough every scene contains a Bud Light. Ultimately this pairing of friendship with ad promotion makes for a very memorable ad that is touching. The use of emotions to attach peoples feelings to Bud Light is essentially genius. Another victory for Budlight at the expense of the manipulative viewer.
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Chris,
ReplyDeleteI love this commercial in its representation of a bromance. Also, it is great to see a Bud Light commercial that has such a strong positive message about the importance of male friendship.
For your final two posts, please make sure to connect your post to a specific type of analysis and use concepts from that analysis to anchor your reading of the text. So, in this case, it seems like you are using a rhetorical analysis and could use the concept of narrative to explain the overall arc of the commercial.