Peta, People for the Ethical Treatment of Animals, is an organization that works to make the general public aware of crimes or injustices against animals. They advocate for nonviolence towards animals and encourage people to look into trying veganism. The company motto is “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way." In 2016 Peta released a television ad that was intended to make people aware of how cows in slaughterhouses are forced to reproduce through artificial insemination. Throughout the commercial women tell stories that seem to be them discussing their own personal experience with sexual abuse. As you find out towards the end of the commercial they are actually talking about the cruel treatment of cows in slaughterhouses.  A quote from the commercial is “I am you, only different,” essentially saying that the artificial insemination of cows is the same as a women getting raped. While I agree with some of Peta’s agendas about animal abuse, comparing these two topics seems extremely far-fetched and disrespectful towards women. For starters, personally, as human I would take offence to someone comparing to animal.  Secondly, Peta is using another person’s trauma as a way to attended to there own personal agenda. Lastly the commercial does not seem to take an overly serious tone. I could not find this information but the women depicted in this ad seem to be actresses. In all this Peta commercial is dehumanizing and insensitive to women who have actually experienced sexual abuse.

https://www.youtube.com/watch?v=HGrFIKAeVDc