sexiness. In this ad Mr. Clean is a fictional figure on the side of the cleaning bottle, who was brought to life for the purpose of the ad. The ad featured a hyper sexualized version of Mr. Clean who was shown dirty dancing in a all white tight fit outfit while cleaning the house. While cleaning the woman was getting hot and bothered. At the end of the ad Mr. Clean says “Sarah” which brings her back to her senses only to realize she was imagining Mr. Clean and it was in fact her boyfriend. The male character then asks “clean enough?” followed by Sarah
running to him for the big make out scene. The end of the ad showcases writing stating “you gotta love a man who cleans.” I thought this ad genre has been played out. The sexy theme has been overused, and as it is attention grabbing. I also find it strange that these types of hyper secualized ads always showcase the real person as a little over weight and not as good looking as the imaginary.
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ReplyDeleteDavid,
ReplyDeleteI really like your choice of text and appreciate your recognition of the overuse of this "sexy" trope. I assume the marketers were attempting to make this trope novel by reversing the roles, making the woman the objectifier and the man the objectified. But I agree, it's time for marketers and advertisers to find more creative ways to sell products than relying on sex.
For your final two blog posts, incorporate some direct concepts from the reading to verbally connect your posts to the texts.