This Ad breaks down the double standards men and women face in the workforce. It's clear that the message is about equality and the music and the subtle words help demonstrate stereotypes. The written words deliver the message of the entire commercial and without the words we would be getting a completely different message. The colors in this video also make you think about the symbolism of the message of each segment. For example, at the end of the video the women is wearing a yellow dress and the man a yellow tie. The color yellow is a symbol of confidence and self worthiness which is leading you to think about moving forward and overall thinking differently. Women are seen as bossy when taking initiative and responsibility but men are seen as "the boss" when they act and do the same exact thing. At the end it says, "Don't Let Labels Hold you Back, Stand out and Shine. This commercial is not feminist because it is not passive aggressive or hostile towards men but generally shows the stereotyping that mass media does and the social injustice that is occurring. This video does not set blame to anyone but generally just shows the truth. I think Pantene set a good example of a political and social issue occurring today and starts a fruitful discussion.
Monday, February 13, 2017
Rhetorical Analysis: Labels Against Women Pantene Commercial
This Ad breaks down the double standards men and women face in the workforce. It's clear that the message is about equality and the music and the subtle words help demonstrate stereotypes. The written words deliver the message of the entire commercial and without the words we would be getting a completely different message. The colors in this video also make you think about the symbolism of the message of each segment. For example, at the end of the video the women is wearing a yellow dress and the man a yellow tie. The color yellow is a symbol of confidence and self worthiness which is leading you to think about moving forward and overall thinking differently. Women are seen as bossy when taking initiative and responsibility but men are seen as "the boss" when they act and do the same exact thing. At the end it says, "Don't Let Labels Hold you Back, Stand out and Shine. This commercial is not feminist because it is not passive aggressive or hostile towards men but generally shows the stereotyping that mass media does and the social injustice that is occurring. This video does not set blame to anyone but generally just shows the truth. I think Pantene set a good example of a political and social issue occurring today and starts a fruitful discussion.
This Ad breaks down the double standards men and women face in the workforce. It's clear that the message is about equality and the music and the subtle words help demonstrate stereotypes. The written words deliver the message of the entire commercial and without the words we would be getting a completely different message. The colors in this video also make you think about the symbolism of the message of each segment. For example, at the end of the video the women is wearing a yellow dress and the man a yellow tie. The color yellow is a symbol of confidence and self worthiness which is leading you to think about moving forward and overall thinking differently. Women are seen as bossy when taking initiative and responsibility but men are seen as "the boss" when they act and do the same exact thing. At the end it says, "Don't Let Labels Hold you Back, Stand out and Shine. This commercial is not feminist because it is not passive aggressive or hostile towards men but generally shows the stereotyping that mass media does and the social injustice that is occurring. This video does not set blame to anyone but generally just shows the truth. I think Pantene set a good example of a political and social issue occurring today and starts a fruitful discussion.
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Cate,
ReplyDeleteGood analysis of the commercial narrative and use of color. While I agree this is not a passive aggressive or hostile message, I don't necessarily use this as a way to determine if a message is "feminist". Rather, to feminist media scholars this would be considered a feminist message and a good one - not laying blame, just showing social/cultural differences in standards of judgment used to evaluate men and women.
In your final two posts, please incorporate specific concepts from the readings to connect your posts more explicitly to the texts.