Imagine Art

This is a large advertisement that I saw in Chicago. It caught my eye because it says "Imagine Art," it does not actually display any art. The purpose of this advertisement is to get the viewer to use their imagination to think of something they would like to see. Instead of displaying art that a viewer might glance over and not pay any attention to, they are instilling thought and imagination into the viewer's mind with words. At the bottom is says "Marwen." Marwen is a nonprofit school that offers art education to the under-served youth of Chicago.  At first glance, a viewer might feel uninterested and not concerned with it at all. But when you learn what Marwen is, you might feel a little tug on your heartstrings thinking about all the youth that are able to get free education in art. Viewers think of art that they might like to see, but then they think of the art that the kids are creating. Perhaps if there was a work of art there instead, no one would care about the artist. But with these words, the viewer is incited to think deeper about art and the people creating it.