Have you ever bought shoes based on the name of the product? Everyday guys like me spend hundreds and hundreds of dollars of basketball shoes but people do not realize how that all the shoes are made up of the same product despite the logo. Just to see the differences in logos from Under Armor to Champion to Fubu to Nike to Jordan. The process of making the shoes they all are the same product and materials. But people will drop 150-250 dollars on shoes because the name on the shoe is nike or Jordan but if it was something like champion or reebok it be sold for 50 dollars. The rhetorical analysis is that people are all standardized by what brand people were compared to what the product actually brings to you as a person. For example when I worked in a shoe department I noticed no different in a pair of shoes being sold from Shaq's brand to Lebrons brand which is all name rather than what the product actually is.
Angelo,
ReplyDeleteThis is a very interesting example especially given the price variation here! In terms of the rhetorical analysis, I would suggest adding some discussion about how the real differences in the shoes are their identification as a status symbol. While the shoes are not made of any different material, just how is the price difference rationalized. One element is the market demand/desire for a specific brand due to the status one gains from owning them.