Victoria's Secret

When looking at the advertising patterns of big lingerie companies like Victoria's Secret, I think its important to see what internal drives of their consumers are being fed off of to sell their products.  Victoria's Secret, most known for selling lingerie and clothing around the world, definitely feeds into the idea of lack and attempts to fill that void.  For women and men, its the possibility of desirability driven by the pleasure principle of sex and power.  Both men and women have sexual desires, and quite possibly sexual fantasies.  VS has tapped into those desires and has created a market of which one can attain that desirability for themselves by buying into their source.  VS is a company which built up its label so much so that it has become its own exclusive little world; we see this with the annual production of their Fashion Show and their desirous Angels.  The lack, as defined by VS, is one's sexuality, and VS's fulfillment of it is high end lingerie which enables a consumer to become apart of a world of complete sexuality and desirability.  To be apart of that world is a privilege as we are lead to believe by VS's many advertising campaigns.  We see, through the above image in particular, a strength that comes from buying into this world.  These women are turned away from us in a formation of confidence and pleasure.  In this instance VS shows us that not only can we attain that fantasy of desirability, but we can also achieve the power that comes with it in our femininity (aimed at the girls here).  Two birds with one stone, VS gives their consumers both sexuality and power.